Lead briefing

Supply shocks become the norm: How global growth slowdown is rewriting the North American business landscape

According to EY-Parthenon's mid-2026 outlook, global GDP growth will slow from 3.4% in 2025 to 2.9% in 2026. This slowdown is not a cyclical recession but rather the result of the normalization of supply shocks. North American businesses need to rethink their growth logic: AI investment and supply chain regionalization have become the new main themes, and while the resilience of the U.S. economy masks structural vulnerabilities, Mexico faces both opportunities and challenges. Companies should shift toward scenario planning and internalize resilience as a strategic imperative.

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Business North America

Environmental Standards Become the New Trade Battleground: How India and the Global South Could Reshape the Rules?

This analysis, based on ORF's latest report, explores how environmental standards have evolved from a marginal issue into a core point of contention in global trade, revealing the policy dilemmas faced by Global South countries such as India in the rise of their manufacturing sectors, as well as the far-reaching implications for multinational enterprises and supply chains.

Elena Rodriguez
Business North America

Canada's Internal Trade Reform: The Reality Gap Behind Progress

Canada's internal trade reform legislation scores highly, but nearly 70% of small businesses have not felt improvements. Barriers in the agricultural sector are particularly prominent, and the dividends of reform have yet to materialize.

Robert Vance

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Business North America

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Market Outlook

Supply shocks become the norm: How global growth slowdown is rewriting the North American business landscape

Global economic growth is shifting from broad-based recovery to structural divergence. According to the EY-Parthenon report, supply shocks, trade fragmentation, and AI investment are intertwined, presenting North American companies with new strategic choices. Based on the latest outlook, this article analyzes regional divergence, capital flows, and corporate responses, pointing out that only by embedding resilience into strategic DNA can companies take the initiative amid uncertainty.

Robert Vance4 min read
Tech & Capital

From experimentation to core: The explosive growth of the generative AI market and the new logic of North American enterprise strategy

The generative AI market size is projected to reach $1.26 trillion by 2034, with North America leading at a 48.7% share. Enterprise adoption is shifting from experimental deployments to mission-critical applications, with industry-specific customized models and small models advancing in parallel. This article interprets the logic behind the market explosion from a strategic and investment perspective.

Elena Rodriguez6 min read
Corporate Strategies

From Cost Center to Strategic Engine: How the HR Technology Market Is Reshaping Human Capital Competition in North American Enterprises

Human capital digitalization enters a new phase: the global HR technology market is expected to reach $95.95 billion by 2034, with North America dominating at a 45.9% share. This article analyzes the structural drivers of market growth, the rise of the talent management battlefield, and the reshaping of the landscape driven by AI.

Elena Rodriguez8 min read
Business North America

Mexico's Lubricant Market: The Hidden Beneficiary of North American Manufacturing Restructuring

The Mexican lubricant market is expected to reach $4.437 billion by 2030, with a CAGR of 2.66%. This article analyzes the deep logic behind this steady growth from the perspectives of North American supply chain restructuring, automotive industry transformation, and capital flows, as well as who will benefit and who will face pressure.

David Chen6 min read
Business North America

Environmental Standards Become the New Trade Battleground: How India and the Global South Could Reshape the Rules?

This analysis, based on ORF's latest report, explores how environmental standards have evolved from a marginal issue into a core point of contention in global trade, revealing the policy dilemmas faced by Global South countries such as India in the rise of their manufacturing sectors, as well as the far-reaching implications for multinational enterprises and supply chains.

Elena Rodriguez5 min read
Tech & Capital

The Next Stop of the AI Capital Boom: From the Computing Power Arms Race to ROI Verification

Morgan Stanley's 2026 AI Market Trends Report shows that global AI investment continues to surge, but the balance between risk and reward is becoming a new focus. This article analyzes the underlying logic behind the AI construction boom from the perspectives of capital flows, industry competition, and regional economies.

Elena Rodriguez4 min read